CREATIVITY |
FASHION |
CUSTOMIZATION |
SOCIAL MEDIA |
CREATIVITY | FASHION | CUSTOMIZATION | SOCIAL MEDIA |
FACEMOJI
CREATIVE CANVAS
Year: 2024 Fall
Type: Team Project (1.5 Weeks)
ABOUT FACEMOJI
Facemoji is a mobile app that allows users to personalize their typing experience by customizing their keyboards with various themes, emojis, and fonts. It also enables users to create text art, design memes, and enhance conversations with playful and expressive elements, making everyday communication more fun and creative.
In this project, we are exploring ——
“What Features does Facemoji currently offer, or could potentially offer, that specifically appeal to Gen Z users in their daily communication?”
GENZ COMMUNICATION PATTERN
Concise, Straightforward
GenZ people like more concise and straightforward information in conversations. They want to understand the chat
Up-To-Date Trends
Being the first Generation who have adapted the use of Social Media and Mobile Computing Effectively. Trends and FOMO drives this market
Customizable Content
With the introduction of more control within our smartphones, uniqueness arises as a way for individuals to characterize themselves
FACEMOJI BREAKDOWN
Advantages
Various Customization
Various available functions: Memes, Text Art, AI Generation
Trendy Text and Content
Drawbacks
Lack of Continuity between the App and Keyboard
Huge learning curve
Information overload
Limited Target Demographic
PROBLEM STATEMENT
GenZ people are not utilizing enough Facemoji features since it targets on Visuals over Functionality.
PROBLEM REFRAMING
We need to look at problems with different angles. Instead of just looking fot solutions for a problem, we need to think creatively about how to achieve the intended outcome.
Need
Creativity, Flexibility, Customization, Personalization, Control
Obstacle
Different social media has different styles, it’s hard to create content/communicate seamlessly across platforms
Opportunity
Facemoji already offers great customization potential to create personalized content
GenZ’s communications usually involves chatting, fun content sharing with friends, and daily life posts. Facemoji has already done well in aiding daily chatting. and we can focus on making better life posts for GenZ to share their daily lives, and engage in better conversations with friends
Facemoji has a lot of potentials that are not yet utilized. By combining Facemoji’s potential with users’ need for creativity, we can create a tool that could be applied across different social media platforms, and create a seamless experience for GenZ users to share their daily life and engage in more chat with friends.
IDEA
Social Media Content Canvas for GenZ users
+
More Functional Keyboard for GenZ Users
USER JOURNEY
LOFI WIREFRAMES
HIFI PROTOTYPE
Entering Creator Canvas
First, click “Canvas” Section in the simplified main page to enter canvas creator. In the canvas creator, you can choose the platform you want to make posts on. It allows you to customize ratios as well as the type of post you want to create.
DIY Your Posts
If you want to DIY your post with your own creativity, choose “Photos” to choose a picture from your albums. You can also apply filters and decorations onto the image and customize the post as you like.
Designer Community’s Templates
You can also explore templates from the community, where freelance designers design their posts and share for all premium users. Elements in these templates are layered, so you can continue customizing by exporting them into your own canvas
AI Generation
You can also use AI to generate better post layouts. Upload a photo as a base, and describe your idea on the style of the post, and let generative AI carry out rendered images that are ready to use for your post.
Saving & Uploading
After finishing the customization, you can save the post into your keyboard. When you want to add an instagram story post, you can easily access the saved content from the keyboard.
Prototype Showcase
Prototype Showcase
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